Dealing With Customers Who Have Bad Credit

Sometimes as a sales person you have to deal with customers who turn from extremely friendly to extra rude in a matter of seconds. This can happen when you’re helping them with an application for a line of credit or in store card and then upon being told they’re ineligible because of their credit score, they snap. These can be extremely stressful moments as you feel the anger inside the customer begin to rage, wanting to lash out at you for having done nothing but try to help. How were you to know their finances were in a terrible state of affairs? You weren’t. So to help remind you to remain calm and unshaken by these unruly rude customers, I’ve put together a guide to try and help guide the troubled waters when these situations present themselves.

It’s Never Your Fault

If you were helping average Jill through the application process and she smiled and lied to you about her credit history, after you’d gone out of your way to politely try and warn her, numerous times, that the system would flag her for anything from late fees at a video store to the amount of applications for various credit cards she’s applied, then there was nothing more you could do. No matter how rude she gets, no matter how much she yells or scorns at you, you weren’t the deceitful one lying. Remember these angry customers are more ashamed of themselves for not listening to your warnings, lying to you and thus use anger to lash out as their coping mechanism. It’s never your fault.

Explain Upfront It Might Not Work

Through many years of customer service I found that when it came to someone’s personal finances, being as upfront and directly honest as I could, before even starting an application process, was usually the best way to avoid them flipping out when the system declined them for their bad credit. I was pretty adamant about asking them if they had arrears like unpaid balances, previously been bankrupt, overdue invoices and so forth. If customers got funny you could usually tell they had something they were worried about. When that happens just be brutally honest and tell them that as much as you’d like to help them out, the system flags a lot of things. I usually tell them I got my parents to apply while I was learning the system, and as they’d previously taken out a debt consolidation loan, the system flagged them. Doing this upfront should ease the amount they’ll flip out if they know you went through the declined process with your own parents.

Never Judge A Book

Certain customers have a defining look about them, a look that says I’m going to fail the application because I secretly have a bad line of credit. More often than not you are reading into genuine nerves because they’ve never done anything like this before and have a really good credit history. Whereas I found customers who appear to be more honest with you about their finances, are probably hiding something or know they’ll get declined and just want to rush through the application process, regardless of their outcome. Often I’ve been caught out, thinking someone would or would not get approved, before it flips and the entire opposite happens. This has happened so much that I’ve given up on judging people by their looks, language and behaviour.

People all handle finances differently, especially their own. So when it comes to customers with bad credit, remember we all deserve a second chance.

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Getting out of debt by building your own marketing business

People all over the world have debt, however there are two groups of people who deal with it in very different ways

  • 1. Those that get themselves out of it off their own back
  • 2. Those who go through life just complacently thinking there is nothing they can do When talking with people about their debt I hear excuses all the time from, “But what can I do?” to “I have no skills…” The people who make these excuses are obviously part of that second group. The people in the first group are likely off elsewhere, selling someone an angle of something that is helping them obtain their financial freedom. How you ask? By running their very own marketing business. And if you identify with that first group, you too can get out from under your own debt by building your own marketing business.

What Is Marketing

Marketing goes on every day, everywhere. From the time you wake up and hear the news to the time you lay your head back down on the branded pillows, covered with a branded pillow slip. Most people have no idea marketing is literally the most well-known, yet at the same time unknown, business people don’t talk about. Not because it’s taboo, but because the people making bucket loads of cash don’t want to share their secrets of how they’ve achieved financial bliss.

What Can I Market?

What are you good at? What do you enjoy? What are you passionate about? These are just a few of the questions you can ask yourself before you figure out what type of marketing you can do. Perhaps you’ve recently got on top of your finances and consolidated your debt, documenting it all for others in a blog. Start from there. Reach out to companies that you wrote about or featured. Show them your work, how people love reading your story, watching your video updates, etc. That is marketing. Ask the companies if they want to work with you or employ your services to help get one of their products more talked about in the public realm.

Maybe you’re more of an outdoorsy person who likes marathons, riding and other sports that involve the wind blowing through your hair. Do you already print off flyers and stick them to lamp posts or hand them out when attending these sporting events? That is marketing. You’re already doing it!

Are you teaching a yoga class for senior citizens? You know those mats you roll about on and that nature music you play? That’s marketing!

How Can I Start My Own Marketing Business

Approach these companies for products or services you already use. If you have a good plan in place or are already freely spreading the word about their products and services (they pay millions of dollars a year to marketing teams for) then chances are they want to work with you. Make sure you have a business name and write up with a contract that benefits you both. Then after you both agree on a reasonable price, sign the contract. Now get to work doing what you’re already good at, marketing, and watch as the money comes pouring in. You’ll kick yourself for not having done it sooner!

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